End of an era

Hello world,

I am nearing the end of my junior year of college. I cannot wait to be done. 

I start my new job on Monday and it will definitely be cool to have two jobs in my field before I hit the road as a college graduate a year from now. 

I just wanted to let you know, world, that although I haven’t be in the picture much, I will try to be in your life more now. My other obligations won’t keep me from you and I hope to spend some more time talking to you so we can get to know each other better. 




Social Media and YOU

MT, RT, friend me, tweet me, reblog, pin it, scrobble….the list continues forever.

Social media is changing our world. Unfortunately, many people aren’t taking advantage of the benefits of using social media. In my experience, here are a few tools to enhance your social media experience for either you or your business.

1. Use the same profile pictures or familiar ones.

I use the same photo on Facebook, Twitter, WordPress, Pinterest, and Instagram. My LinkedIn will soon be a professional headshot, which will differentiate, but look very similar. Doing this is not just a crazy OCD thing; it’s to keep your image alive.

For businesses this is VERY important, even down to the cover photo. The brand’s image is one of the most important ways for customers to make a connection to that brand.

2. Update appropriately.

This is a simple thing that people often ignore. No one cares how much weed you smoke or how much drink you drink. People especially do not care about how bad of a worker you are or how much drama there is in your relationship. Facebook and Twitter can be amazing tools to connect with people both personally and professionally, but these tools of communication can ruin your reputation when used incorrectly.

To relate this to your business – train everyone to multitask their social media or get them a separate phone, tablet, whatever to make it work. There have been some pretty bad slips in the past and I doubt there won’t be more in the future. If a social media manager can’t keep their accounts straight, then I’m not sure how they’ve kept their job. Keep your accounts on different devices if need be.

3. Boost your SEO with your about section.

Search engines pick up the text from your business pages and Twitter descriptions. If your business has a name that stands out, that could help someone who already knows about your business, but people could lose it when they are looking for your product or service. Use hashtags in the description on Twitter so that your account shows up when searching a hashtag.

Employers usually Google (or Bing, I guess) their prospective employees and I’m sure they would not be pleased if they saw “Alli Dillenbeck. 20. Drinks. Parties. Luvs LIFE!!!” They would definitely prefer “Alli Dillenbeck. 20. #PRSSA. PR student interested in food and drink industry. Journalism and graphic design minors.” (Sorry all you drinkers and party go-ers out there.) Using this section can show your professional self and connect you to like-minded professionals.

4. Don’t “Pin It” if it’s not worth it.

If your product, business, or service is for men, don’t use Pinterest. If you’re trying to engage a younger audience, try Instagram. Learn the different platforms and pick which is best for you. Spreading yourself too thin will be too much work with very little ROI.

This goes for personal SM use as well. If you don’t know how to use Facebook pages, don’t tell a future employer that. Teach yourself on your free time and ask people who are familiar.

5. Interaction > followers

This may go without saying, but it is better to have 100 comments on a post from a Facebook page with 50 likes than 500 likes and no interaction. When there is a new Facebook page or Twitter account, it is best to work on interactive content to bring in loyal customers. When people feel like they can comment on posts, they feel like they are a part of something. This is valuable when your boss may ask you to increase web presence. Try to engage followers more and the likes/follows will come.

Personal content should be similar. If your posts get no likes or comments, you might want to try changing what you are posting. Use your posts to create connections with people. If you post about work (only nice things!) this could get you a media connection from a friend, or a new client. Always think about what can get you ahead before you click “post”.

Social media can seem very simple, but it’s not always the easiest medium to use. Free promotion is the best promotion, so use it wisely to increase your ROI with SM.

Everything is turning around

After a lot of traveling, I finally get to spend some time in one place. When I was home for spring break, I only spent a few days there and then I went down to SUNY Purchase to see my sister. I drove back up home and then back to Plattsburgh. Last week I went down to Saratoga for the ANCA Buyer Days trade show on Wednesday and went home for Easter on Saturday. In two weeks I spent roughly 22 hours traveling. I am so happy it’s over.

Now is time to relax. Today is a beautiful day in the North Country — finally. Even though I really hate it up here, I am enjoying the days when the weather is nice. Having the opportunity to live in a new place for the summer is exciting. I’m excited to have a beach nearby and live with my boyfriend, so many of my fears are beginning to melt away. I have two great summer jobs, one with Adirondack Grilling Pellets and the other with Rulfs Orchard about 15 minutes outside of Plattsburgh.

I’m thrilled to begin my new venture as a social media intern with Rulfs Orchard. It may prove to be challenging to do social media and PR with both Adirondack Grilling Pellets and Rulfs Orchard, but I enjoy challenging myself. I’m having a lot of fun working with Adirondack Grilling Pellets right now. I get to call publicity people and editors of magazines and I get to write. I have been waiting to really start writing and now is finally the time.



Anyway, to get to the fun stuff. I went to Burlington yesterday (this kind of short traveling is ok) and I want to give a big shoutout to Trinket. This store was the best store I’ve been to in Burlington. It had great cards and well, obviously, trinkets. They carry many different brands, like Jonathan Adler, Pistachio Press, and Dee and Lala. I bought a card for Will that I was going to save for his graduation but I gave it to him yesterday instead. I saw a flask from Izola that I want to get Will for his 22nd Birthday. I like this one because he has zero hair on his chest. Clearly, I’m the best for thinking of him.

The Trials of College Life

Yesterday I was really bothered by a teacher after I said that my brain was fried. She’s an amazing person who juggles tons of work stuff and her kids, but I just don’t think it’s ok for a person to judge someone else based on what they think their mental capacity is. Although I don’t have children, I still have 5 classes, which is a little like having 5 part-time jobs, an executive board position on a club, another executive board position for PRSSA, a dj spot on our college radio, and a job. Having that much on your plate would make most people go insane, but I think I handle it pretty well.

Another thing is that this same professor tells people that they are spread too thin while she’s doing the same thing. I wish I wasn’t spread too thin, I wish my professors didn’t like me and didn’t want me to be involved in a thousand different things, but I feel like I can’t be involved in only one organization or club and take the minimum amount of credits. It’s not possible in my life.

I wish my professors would remember that being in limbo with adulthood and childhood is a stressful time of life. It’s hard to figure out the kind of person you are while you are getting crushed with work, responsibilities and obligations that go along with being an adult. How am I supposed to know that this is the average amount of stress for an adult when I’ve been an adult for like a year? It’s not fair that I have to play a juggling game every day between everything when most people have one or two jobs and maybe have kids. ALSO THEY DIDN’T HAVE TO HAVE KIDS. THEY CHOSE THAT.

I’m just really sick of being pushed too far and spread too thin.

When the bad meets the good

If I were to give a high/low for today, my low would be that my little dwarf hamster’s tumor is growing larger. My other hamster Rosie died last week unexpectedly and now I’m worried that I will be hamster-less soon. Lucy still has energy to dig through her bedding to hide food, but she is running on her wheel less. I think it’s because her tumor went from the size of a peanut to a the size of a piece of popped popcorn. She’s not even the size of my palm so a peanut and a popped piece of popcorn are huge for her little body. I can tell that my poor little thing is fighting, so that is encouraging.

My high is that my advanced PR campaign class had a huge breakthrough for our client today! I won’t disclose much now, but hopefully soon I can. We are working really hard for Hannah’s Hope Fund, a non-profit based in Albany, NY. I’m pretty sure this will be the most successful class that Plattsburgh has ever seen once we’re finished.

The weather is also getting really nice up here in Plattsburgh. There are people outside with short-sleeve shirts and shorts. I wouldn’t say it’s warm enough for that, but whatever floats their boat.

How has your week been?

Branching Out

ImageContrary to what this photo reveals, I’m not traveling around the world or doing anything fun for that matter. I’m just trying to be more worldly. I feel guilty that I don’t know the news around the world, and I really should. I don’t read enough and I feel like I don’t learn enough.

Being in college is an unfortunate pigeon-hole of knowledge. You are learning so much in your studies that you disregard the importance of looking around the world. Learning anything extra is very difficult. It’s hard to juggle it all. At work, I’m writing and learning a new industry. At school, almost everything I’m learning is new. It’s mentally draining sometimes to try to know everything.

Midterms are this week and it is really rough. I’m trying to finish projects and study and everything feels like it’s meshing together. I’m having a hard time balancing everything because I’m finding that my positions on clubs and organizations don’t matter to me this week. Any other week I’m fine with getting everything done, but it’s just a complete overload of studying and learning and vocabulary and painting and Photoshopping.

I’ve been wondering if this is what real life is like. What is it like to have responsibilities? My teacher/adviser/boss does it all. She has 3 kids, works as a professor, manages a new product from her husband’s company, created a conference for young girls to learn resiliency, and manages to (sort of) sleep. I can’t even be a full-time student with a part-time job.

How can I do it all?